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• Website Design & Development
• Interactive Marketing
• Search Marketing
• eBusiness Application Development
• Email Marketing
• Social Media Marketing

If nothing else, the Internet has given us a whole new palette of terms, phrases and acronyms for us to try and understand. Rather than going into a long, drawn out definition of interactive marketing, let's just spend a second to outline what we are referring to when we talk about interactive marketing.

What is Internet Marketing/Online Advertising?

Interactive marketing, as we view it, is using all of the marketing channels at your disposal: print, radio, outdoor, etc. in unison with your online efforts such as search optimization, pay-per-click, email, etc.

Then, you can use technology to gather usable data and information to benefit your customer’s experience and your company’s relationship with that customer.

Great concept, but how do you do that?

Planning and executing across all marketing channels, that's how. Imagine that your company sells barbecue grills and you have one model that you want to promote to increase sales. In the past you would run an ad in the local newspaper announcing the grill's features, the special price and probably even a nice picture of the grill. At the bottom of the ad you would most likely have the phone number of you business, your address and maybe even the domain name for your business.

A New Way To Market

Using interactive marketing as your new plan, you would still place that newspaper ad, but this time you would also send out an email blast to all of the customers (and potential customers) that have signed up to receive announcements through your website. You would have your interactive agency create a special landing page for the grill that is on special, and you could even place a pay-per-click ad with the special grill information, driving traffic from a search engine to your website.

The landing page that your interactive agency is going to create for your special will have everything that a customer will need to make a "buy" decision. It will have that same picture that you used in your ad and all of the features of the grill, but this time the customer can fill out a form, requesting more information on the grill or even place an order for the grill, all on the same page.

Your Partner Can Help

This is where it is important to partner with an interactive agency that understands how to pull all of your marketing needs into one cohesive effort, sending a consistent message through all of the marketing channels.

Get Your Plan Started

When it comes to getting your marketing efforts planned and implemented online and offline, you can't start too soon. Contact us today to discuss your company's goals for improving your online visibility and building synergies with your offline campaigns.  We are located in Michigan but serve clients nation wide.