Crim Foundation to Upgrade Web Site
The Crim Fitness Foundation of Flint has announced an agreement with 3Sixty Interactive to upgrade the foundation’s web site. The Crim Foundation is the governing body that oversees the Crim Festival of Races and supporting activities.
Gerry Meyers, CEO of the Crim Foundation, indicated that the web site required upgrading to meet the expanding needs of the foundation. The facelift will include creating better brand, enhancing user experience on the web, and providing a more consistent experience for browsers to the site.
Another objective of the site overhaul is to combine the ancillary sites of the Crim Foundation. Presently the organization has web sites for the Crim Foundation and for the CrimFit Program, a fitness program designed to keep runners motivated the year-round. On the new web site both programs will be easily accessible through the single site.
The enhanced site will also include easier access to information about Crim Kids Classic, the all-children's running and walking event held during the festival of races with the training and development programs supporting that event.
The Crim Fitness Foundation projects that the new web site will be completed and launched in early July of this year.