Digital Marketing Blog

  • Twitter   CIA  We can neither confirm nor ...

    The CIA Way

    On June 6th, 2014 the Central Intelligence Agency (yup, that CIA) posted it’s very first tweet. As of today, July 15, 2014 that tweet has over 300,000 retweets! Yup, the single most serious, tight shirt, button down organization in the US is a rock star! How, you ask? It turns out that the CIA has […]

  • 159011879

    Another Hummingbird Post

    We’ve written about this latest change with Google before, but this is a big enough change that it deserves more details and we are still talking with a lot of people that aren’t aware of the change or what it means for their business. Quick Overview Announced in September of last year (2013), “Hummingbird” is […]

  • sporting goods   Google Search

    Are You Local-ing?

    Ok, maybe localing isn’t a real word but it is a real activity. Local SEO is real and it’s getting more and more important for all businesses. If you’re not familiar with Local SEO, let’s take a second and talk about what this is. Even though it’s been around for a while, Local SEO isn’t […]

  • 464707147

    Email Goal Model

    We’ve all heard about email marketing and by now most of us have at least tried marketing in this channel. The measurement of this channel is dominated, predominantly, by 2 metrics; open rates and click rates. No question, these are important measurements, but they aren’t the only measurements that have to be evaluated when determining […]

  • SONY DSC

    Measure Phone Calls

    We are big fans of digital marketing for a lot of reasons.  One of the biggest reasons is that because of digital marketing we are a lot smarter about what the customer wants, how they think, & most importantly how they want to do business with us.  Because of digital marketing we have the ability […]

  • 466310301

    16% Read Your Stuff

    Less than 16% of the people that visit one of your website’s pages will actually read the information that you have written on that page!  The rest are just scanning the page, trying to find small nuggets that will tell them if they’re in the right place, if they will want to talk to you, […]