Digital Marketing Blog

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    4 Black Friday Myths

    The rules of Black Friday use to be very simple: get in line, wait, and when the doors open, take no pity on the person next to you. Well, that’s not how it goes anymore, at least for the most part. Of course, there still are people who head into battle every Black Friday looking for those doorbuster […]

  • 3 Tactics For Cyber Monday

    Cyber Monday is just around the corner and in today’s edition we discuss 3 tactics you can use to help make Cyber Monday a success. Hope you have a great week. There will not be a new digital lunch break released next Friday as it will be over the holiday so we will release our […]

  • Standing Out In The Black Friday Madness

    In our first episode of Digital Lunch Break, we explore how to make the most of Black Friday.  Hope you enjoy!  

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    How Mobile Devices Are Changing Black Friday

    During the holiday season, many people take on shopping as a personal challenge. And for many, Black Friday is their shopping Super Bowl. Hours of strategy and planning go into forming a master plan that provides shoppers with the opportunity to find the best deals. But the way it’s getting done is changing, and one […]

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    4 Things to Focus On for Black Friday With Your Digital Marketing Plan

    It’s that time of the year again: the holidays! Which means Black Friday is upon us. But just because Black Friday is looming doesn’t necessarily mean the only shoppers are those sleeping in tents outside your business waiting for your doors to open. Black Friday has changed, in my opinion, for the better. Shoppers are […]

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    Analytics Are Your Answer

    The answers to your questions are at your finger tips.  All of the questions that you have about your marketing efforts, website performance, and what people are doing on your site are right there, inside your analytics data. Unfortunately, many business owners and marketers still aren’t looking at this information on a regular basis.  The […]

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    Google’s Latest Update

    Yup, we have another update. There was a post on Google+ by a Google UK member that tells about this latest release that started rolling out last week and is expected to be completed this week sometime.  The primary purpose for this update is to filter out, yet more of what Google is calling “thin” […]

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    Is Content Marketing A Thing?

    I just read a post by Michael Brenner where he posed the question, Is Content Marketing A Thing. He’s surrounding this question about content marketing around other digital marketing “things” like social media, the internet and the mobile internet. All of these are understood by everyone as “things” but the question remains, do people consider […]

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    3 Part Strategy For Quality Traffic

    Ask most business people about what they are doing, online to get more traffic and you will commonly hear things like seo, ppc, display advertising, email marketing, Facebook, or Twitter.These are not uncommon responses and they are really explaining the way that most people view digital marketing. These are tactics and when people are talking […]

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    Do You Hear Crickets From Your Website?

    Where To Start As with any business plan, you start with a very clear understanding of what is happening right now.  For your online traffic, you start by pulling the reports from your website’s analytics software (you do have analytics set up on your site, right). There are a lot of software packages available for […]