Digital Marketing Blog

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    The Metric For Quality Traffic

    Bounce rates are one of the misunderstood metrics. Are they all bad? What does a bounce mean? What should it be? These are all questions that are asked about bounce rates. Take a look at our latest infographic on bounce rates.

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    3 Segments To Get Started

    Today, were going to explore how to start segmenting your website analytics so that you can get more actionable-information from this data. There are 3 categories that will align with most of your business goals and segment really well with your analytics; Acquisition Behavior Outcomes Acquisition: This category refers to the effort and activities that […]

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    Start Segmenting Your Analytics

    When you commit to review your website’s analytics on a regular schedule, you’ll quickly find that all data that is not separated into categories will give you very little valuable information.  It’s not until you start to break that data out by categories that you can get some real action-able information from it.  I think […]

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    The CIA Way

    On June 6th, 2014 the Central Intelligence Agency (yup, that CIA) posted it’s very first tweet. As of today, July 15, 2014 that tweet has over 300,000 retweets! Yup, the single most serious, tight shirt, button down organization in the US is a rock star! How, you ask? It turns out that the CIA has […]

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    Another Hummingbird Post

    We’ve written about this latest change with Google before, but this is a big enough change that it deserves more details and we are still talking with a lot of people that aren’t aware of the change or what it means for their business. Quick Overview Announced in September of last year (2013), “Hummingbird” is […]

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    Are You Local-ing?

    Ok, maybe localing isn’t a real word but it is a real activity. Local SEO is real and it’s getting more and more important for all businesses. If you’re not familiar with Local SEO, let’s take a second and talk about what this is. Even though it’s been around for a while, Local SEO isn’t […]