Digital Marketing Blog

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    Where Is Mobile Marketing Headed?

    Mobile marketing saw a huge increase in 2014. No new news, right? The vast amount of people turning to their phones to do their shopping continues to grow. It’s gotten so extreme that Cyber Monday is now competing with Black Friday in terms of total sales. This has digital marketers salivating. The ability to put […]

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    Where To Start With Your Analytics

    More often that not, we have appointments with potential clients who are having trouble getting any traction with their website. They come to us with this look of desperation and exhaustion, wondering why, oh why, isn’t our site working after all the time and effort we put into it?!?! Of course, this leads us to […]

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    Tips & Tricks For Better Adwords Performance

    In October of 2000, Google introduced something that took online marketing by storm. They introduced what we now call Google Adwords. If you’re not familiar with Adwords, it’s those little ads you see on the sides and bottom of the page when you use a search engine. It’s a pay-per-click (PPC) service which allows you […]

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    Email Marketing For Lead Generation

    Email marketing has been around for a long time and has always been a simple source to remain in contact with customers, clients and prospects. Although the basic concept of remaining in touch is still the same, the methodology behind email marketing has changed, and much of that change has occurred in the last decade. […]

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    3 Major Changes To SEO

    So much has happened in recent years with SEO. With Google’s release of Panda in 2011 and Penguin in 2012, both of which changed Google’s search results ranking algorithm, SEO evolved. Many think SEO is dead. That’s right, I said dead. Go ahead, type it into Google. You will find a vast array of articles […]

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    4 Tips On Running A Retargeting Campaign

    A retargeting campaign can be a great digital marketing technique for your business. If you’re not sure what retargeting is, it’s pretty simple. You are most likely already a part of a business’ retargeting campaign, but perhaps don’t realize it. Let’s say you visit Walmart’s website and begin looking at flat screen TVs, but leave […]

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    Is Email Marketing Still Alive?

    Email marketing is one of the oldest forms of digital marketing, and it continues to be one of the most vital parts of digital marketing. However, you’re most likely going to stumble upon articles that say email is no longer important. Here’s my favorite, “RIP email marketing.” It’s kind of humorous in a way, but […]

  • Are You Using The Right Social Channels?

    When it comes to starting out with your social media campaign, it’s important to figure out which platforms work best for your brand. You shouldn’t be trying to market on every   channel. There’s simply too many and not every platform is going to be beneficial to your company. Within this video, we discuss 4 […]