Blogging is a hot debate in today’s digital marketing world. Is it still important? Is it relevant? Do people still read blogs?
When people debate whether a blog is necessary for their digital marketing plan, these questions come to mind.
I’d like to clear up those questions for you. A blog is still important; it is very relevant, and people most definitely still read blogs. In fact, in 2012, 329 million people viewed blogs, and there were 25 billion pages viewed a month. Does that answer your question?
Blogs are a hot tool in digital marketing, so the fact that people are questioning their importance is puzzling. Blogs are good for many things, from brand awareness and drawing traffic to even page rankings.
Yes, you heard that right. Blogs can help with page ranking. Google’s page ranking algorithm ranks pages based on their credibility and trustworthiness. Creating a blog, of course, assuming that you are constantly posting new context, allows Google to see that you are active with your website or blog and that the information you provide is trustworthy.
A blog is also a great traffic generator for your site. You’re letting a crowd see your content by sharing your blog posts on your social accounts. Billions of people are networking and sharing content on social media platforms. By putting your blog posts on social media, you’re allowing not only others to see your content but you are also allowing them to share your content.
This is one of the best sources for generating traffic. People trust their friends and family the most on social media, so if you can create strong content for your blog posts, people will probably see them and share it with others.
So as you can see, blogs are undoubtedly relevant and vital to the puzzle regarding digital marketing, especially if you have a website.
If you’d like to learn more about how blog posts can help with your page ranking, be sure to take a look at the video above.
