Internet Marketing Strategies
With as fast as an internet marketing strategy can change, you have to keep it up-to-date
The challenge, as you know, is that online marketing can be overwhelming. What’s working? What’s not working? What will work for your company?
These are just a few of the questions that you have to answer to make sure that your internet marketing continues to provide a strong ROI for your company.
To assist you in developing a winning internet marketing strategy we’ll work with your team to:
- Identify what your ideal client profile (ICP) is.
- What internet marketing channel that your ICP is most likely to frequent.
- What internet marketing messaging will most likely grab their attention.
- What key performance indicators (KPI’s) will be tracked to make sure that you receive the best possible ROI from your online marketing effort.
Internet Marketing Channels
It will take the right combination of channels to reach your ideal customer
Once you’ve updated your online marketing strategy, it’s time to put that plan into action.
If your strategy has been put together properly, there will have been multiple internet marketing channels that have been identified as strong channels for gaining attention from your ideal customer profile (ICP).
- Search Marketing Channel: Within the search marketing channel you can gain visibility among your ICP by using SEO, PPC, and display ads to gain visibility and drive your ICP to your website.
- Social Media Marketing: There are two primary ways to use the social media platforms to increase your sales; organic posts or targeted ads sometimes called boosted posts. Depending on your ICP, either organic posts or targeted ads can perform well.
- Email Marketing: There’s still no better internet marketing channel than email, when it comes to building and keeping business relationships. But, to get maximum results, a number of tasks must happen. Your lists must be maintained, segmented, and the content must be highly relevant for your audience.
- Podcast Marketing: Podcast marketing is a terrific channel for starting and developing relationships with people that are interested in what you do. Podcast marketing allows companies to communicate with audiences over a longer period of time while it provides great opportunity to tell the stories that demonstrate your thought leadership and successes.
Our internet marketing professionals at 3Sixty Interactive have a tremendous amount of experience working with our clients to realize success in all of these marketing channels.
Internet Marketing Strategy Imapacts Sales
In the end, sales are all that matter!
It doesn’t matter how much traffic you get to your website, how many followers you have on your social profiles, or how many people open your email message, if you’re not getting more sales from your internet marketing then you’re wasting your money.
When a company engages 3Sixty Interactive for online marketing, they can count on the fact that we are going to look at making sure the internet marketing tactics that we recommend will focus on their business goals.
3Sixty Interactive is an internet marketing agency in Michigan that provides reporting based on your data. We review that data with our clients, highlighting the key performance indicators that match up with their company’s goals.
We don’t believe in just data dumping, instead we review the numbers with our clients to help interpret what the data is saying and how the campaigns are performing.
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STEPS TO INTERNET MARKETING STRATEGY SUCCESS
Identify Your Goals
What is it, exactly, that you want from your internet marketing? Are you looking to build your brand visibility? Do you want to increase followers? Do you want to be number one on Google search?
These are all fantastic goals, but they’re no where near specific enough to be able to accurately measure how you’re doing. That means that you’ll never be able to measure the ROI for your marketing investment.
The first thing that we work on, with our clients, is to develop their internet marketing goals based on the SMART goal setting system. We’ll work with your team, making sure that you are identifying exactly what will be considered a success from your internet marketing efforts.
Identify Your Audience
Who’s attention do you want to get with your internet marketing efforts? Online marketing isn’t like traditional marketing channels. With internet marketing you have the ability to target exactly who you want to see your marketing campaigns.
We’ll assist you in identifying the various groups of people and/or companies that make up your ideal customer profile (ICP) and then we’ll map out a plan to get your online marketing campaigns to show up to these ICP’s.
Once we identify who your ICP is, we’ll then work with you to craft internet marketing messaging that is highly relevant to all of the different segments of businesses and/or consumers that make up your ICP.
Strategy & Conceptualization
Internet marketing’s biggest advantage is the ability to measure everything. With online marketing you can know exactly how every single online marketing campaign that you’re running is performing.
A second advantage to internet marketing is the ability to rapidly adjust campaigns, based on performance. Because we monitor your internet marketing campaigns, we’ll be able to make you aware of campaigns that aren’t performing to goal, then make adjustments to those under-performing campaigns immediately. This will make sure that you’re always getting the most from your internet marketing effort.
The downside to having all of this data available is that it can, often be a bit overwhelming. Our team of marketing professionals will remove all of the confusion from your data. During our review calls, we’ll report on the performance of all of your online marketing campaigns, interpreting all of that data into what it actually means for your business goals.
COMMON INTERNET MARKETING STRATEGY & PLANNING QUESTIONS
An internet marketing strategy, also referred to as a digital marketing strategy, or an online marketing strategy, is a plan that will help your company attain its business goals by using certain online marketing channels such as search engines, social media platforms, email and more, to attain business goals.
A strategy is different from tactics. Internet marketing tactics are online marketing activities like search engine optimization, pay-per-click ads, or social media posting. An Internet marketing strategy is a plan that uses these activities in a specific manor to realize a business goal.
Having an internet marketing strategy is important for your business for a variety of reasons:
- It will assist you in getting a much higher return on investment by being able to target your audiences.
- Increased efficiencies by not running campaigns in areas that your potential customers are not.
- You will be able to track your progress more efficiently, reducing waste and consequently again, increasing your ROI.
- Have a consistent marketing message across multiple marketing channels.
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The Marketing Partner You’ve Been Waiting For
3Sixty Interactive is a real partner. The whole team is ready to help. They take time to understand ideas we haven’t fully formed, through asking questions and making us focus. They are committed to understanding the client.
~ Craig Kocur, Dort Financial Credit Union
3Sixty Interactive embeds themselves in our daily work. They’re a constant for my business. Whenever we’re shifting gears or something changes, their team moves quickly right alongside us. If there’s a hiccup, it’s on our end. I can’t say enough great things about 3Sixty Interactive.
~ Jessica Billiau, GST MI Works
