Digital
Marketing
Services
Increase Sales With Marketing That Works
Digital Marketing Services
Targeted Marketing Services That Will Grow Your Business
3Sixty Interactive is a full service digital marketing agency, located in Michigan, that focuses on what matters most to our clients. We help our clients develop an internet marketing strategy that is developed specifically for our client’s business goals.
The challenge, as you know, is that online marketing can be overwhelming. What’s working? What’s not working? What will work for your company?
These are just a few of the questions that you have to answer to make sure that your internet marketing continues to provide a strong ROI for your company.
To assist you in developing a winning internet marketing strategy we’ll work with your team to:
- Identify what your ideal client profile (ICP) is.
- What internet marketing channel that your ICP is most likely to frequent.
- What internet marketing messaging will most likely grab their attention.
- What key performance indicators (KPI’s) will be tracked to make sure that you receive the best possible ROI from your online marketing effort.
Digital Marketing Channels
What Channels Will Be Right For You?
Do a quick search on Google for the term “digital marketing channels” and you’ll quickly be presented with page after page with articles about the best digital marketing channels. Some are touting email to be the best channel, some are claiming video to be the best channel and more are saying that social media is the best channel.
The problem with all of these assertions on the best digital marketing channels is that none of them know you! They have no idea how you go to the market. They don’t know who your customer is, and they don’t know the value proposition of your company. With out this basic knowledge, it’s impossible to state what the best digital marketing channel is!
Choosing the right digital marketing channel is a highly personal thing that has to be determined specifically for your company. That’s why it’s important to choose an agency that is well versed in all of the digital marketing channels. That way they can evaluate your specific situation, make recommendations that will work, and then amplify your marketing messages in a consistent manor across the appropriate channels.
3Sixty Interactive is a digital marketing agency that is well versed in:
- Search Marketing: We are experts in both SEO, PPC areas of search marketing.
- Social Media Marketing: Our team can take care of your social media posts as well as social advertising, also referred to boosted posts
- Email Marketing: Nope it’s not dead! Email marketing is still one of the highest performing digital marketing channels that you have available to you. Nearly every client we have is benefiting from having email as part of their digital marketing strategy.
- Marketing Automation: When you’re ready to take your digital marketing to the next level, we can assist with a marketing automation platform that also includes a CRM!
- Podcast Marketing: We are very enthusiastic about podcasting. We’ve seen podcasting become so successful for our clients, we even built a podcast booth right in our office.
- Video: There’s not a chance that you haven’t heard how great video is performing for digital marketing. We have our very own video group that can put together any type of video that you’re customers will engage with.
Our internet marketing professionals at 3Sixty Interactive have a tremendous amount of experience working with our clients to realize success in all of these marketing channels.
Digital Marketing Analytics
If You Can’t Measure It, It Has Minimal Value!
Digital marketing analytics gives you the ability to use your marketing dollars more efficiently, increase your sales by improving your conversions, and know which channels bring the highest quality visitors to your website.
To be able to sort through the mountains of data that you can be deluged with, it’s important to sort out the data that will tell you how your digital marketing is working along with what might not be working.
Our team is experienced at setting up our client’s Google Analytics reports to get the right data put together the right reports that will help you measure your digital marketing results.
Then, we take it one more step. We’ll actually review your reports on a regular basis to help interpret exactly what all of that data is saying.
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STEPS TO INTERNET MARKETING SUCCESS
Identify Your Goals
What is it, exactly, that you want from your internet marketing? Are you looking to build your brand visibility? Do you want to increase followers? Do you want to be number one on Google search?
These are all fantastic goals, but they’re no where near specific enough to be able to accurately measure how you’re doing. That means that you’ll never be able to measure the ROI for your marketing investment.
The first thing that we work on, with our clients, is to develop their internet marketing goals based on the SMART goal setting system. We’ll work with your team, making sure that you are identifying exactly what will be considered a success from your internet marketing efforts.
IDENTIFY YOUR AUDIENCE
Who’s attention do you want to get with your internet marketing efforts? Online marketing isn’t like traditional marketing channels. With internet marketing you have the ability to target exactly who you want to see your marketing campaigns.
We’ll assist you in identifying the various groups of people and/or companies that make up your ideal customer profile (ICP) and then we’ll map out a plan to get your online marketing campaigns to show up to these ICP’s.
Once we identify who your ICP is, we’ll then work with you to craft internet marketing messaging that is highly relevant to all of the different segments of businesses and/or consumers that make up your ICP.
Strategy & Conceptualization
Internet marketing’s biggest advantage is the ability to measure everything. With online marketing you can know exactly how every single online marketing campaign that you’re running is performing.
A second advantage to internet marketing is the ability to rapidly adjust campaigns, based on performance. Because we monitor your internet marketing campaigns, we’ll be able to make you aware of campaigns that aren’t performing to goal, then make adjustments to those under-performing campaigns immediately. This will make sure that you’re always getting the most from your internet marketing effort.
The downside to having all of this data available is that it can, often be a bit overwhelming. Our team of marketing professionals will remove all of the confusion from your data. During our review calls, we’ll report on the performance of all of your online marketing campaigns, interpreting all of that data into what it actually means for your business goals.
COMMON INTERNET MARKETING QUESTIONS
Though different companies have different marketing goals, all companies will be able to utilize internet marketing services, also known as digital marketing services or online marketing services to let their prospective clients and/or customers know about their products or services.
In the early days of the Internet, it was widely thought that digital marketing was strictly for e-commerce companies that focused on selling to consumers.
In today’s marketing environment you no longer have to be an e-commerce company. Online marketing is a huge marketing opportunity for B2C companies, B2B companies, service providers, and companies selling products, equally.
Your customers or clients are online. There’s no disputing that fact and there are a number of reasons that you need to be heavily vested in internet marketing.
- Increase Your Customer Outreach: Internet marketing services will assist you in gaining new customers by developing consistent brand messaging across multiple digital marketing channels.
- Online Marketing Services Are More Efficient: Because online marketing services are measurable and based on data, the ability to not waste money on poor performing campaigns means you get a higher ROI than with traditional marketing.
- Targeted Campaigns: Internet marketing services allow you to get your marketing messaging and ads In front of people that can actually become a customer. No more wasting money on “impression” based ads that are shown to people who will never become your client.
Internet marketing requires the same steps that traditional marketing requires, the primary difference that you will find with digital marketing is the speed that everything moves at, it is much more client focused, and you have to plan out how to measure your results. Here’s a quick list of how to get started with internet marketing:
- Laser focus on your customer: Everything online is customer centric. From the words you use in your ads, to your marketing offer, to the images that you use. Be sure, before you start any campaign, to have a very clear image of who you want to attract.
- Have a plan: Stop thinking in terms of campaigns and start thinking in terms of a digital market strategy. It will change your life!
- Quality vs Quantity: Recognize that every person that comes to your website cost you money to get them there. Once you recognize this, you’ll also recognize the importance of getting the right people to your website, not just a lot of people.
Internet marketing services can absolutely help small businesses. In fact, internet marketing services, in many ways, can help small businesses more than it can large enterprise companies. Consider that small and mid-sized businesses have much smaller marketing budgets than larger corporations. That means small and mid-sized companies have less room for waste.
Because internet marketing is highly targeted and everything is measurable, there is less budget waste with digital marketing services, making online marketing a much better way to go for small and mid-sized companies.
Internet marketing services can be broken down into the following categories:
- Search Marketing: Included within this category are search engine optimization (seo), pay-per-click (ppc), display advertising (mainly on Google’s display network).
- Social Media Marketing: Included within this category are organic posting and paid advertising which is sometimes referred to as boosted posts.
- Content Marketing: This is a very broad category that ranges from producing educational papers and videos to the content that you write on your website. Content marketing is especially beneficial for b2b companies that use online marketing to “nurture” their prospective clients.
- Email Marketing: One of the oldest online marketing channels yet still one of the highest performing channels available. Email marketing can be used successfully to develop business relationships in addition to maintaining business relationships.
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The Marketing Partner You’ve Been Waiting For
3Sixty Interactive is a real partner. The whole team is ready to help. They take time to understand ideas we haven’t fully formed, through asking questions and making us focus. They are committed to understanding the client.
~ Craig Kocur, Dort Financial Credit Union
3Sixty Interactive embeds themselves in our daily work. They’re a constant for my business. Whenever we’re shifting gears or something changes, their team moves quickly right alongside us. If there’s a hiccup, it’s on our end. I can’t say enough great things about 3Sixty Interactive.
~ Jessica Billiau, GST MI Works
